How Dataminded Was Built: Kris Peeters on 11 Years of Data Engineering & Culture

In this season finale of The Data Playbook Podcast by Dataminded, the tables turn: Kris Peeters (Host & Founder of Dataminded) is interviewed by Pascal Brokmeier (guest from the Episode 2 and former colleague).

Kris shares the real story behind 11 years of building Dataminded - from the stress of having zero customers, to landing the first project, to scaling from a small team to a company with a leadership layer. We dive deep into what makes an engineering-first culture work: autonomy + responsibility, raising (and protecting) the hiring bar, learning from mistakes, and why timeless engineering practices (Git, CI/CD, testing, monitoring) still matter, no matter the tech hype cycle.

If you’re a data leader, data engineer, engineering manager, or founder, this episode is a practical playbook on building a company (and a culture) that can survive and scale.

✅ Subscribe and follow Dataminded for more episodes, deep dives, and real-world data engineering stories. www.youtube.com/@Dataminded

✅ Explore The Data Playbook Podcast archive for more conversations on data platforms, data products, AI, and cloud decisions. www.dataminded.com/resources/podcast

✅ Want to work with us? Check our open roles or reach out directly.